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Small Business for Farms - Agritourism is Profitable!
The survey's preliminary findings suggest agritourism can indeed be a
profitable supplement to a farm or ranch business. Agricultural tourism
allows travelers a chance to visit working farms and ranches and can
include experiences such as picking their own fruit, visiting a petting
zoo, touring a vineyard, buying fresh produce or riding horses. Small
farms made up more than two-thirds of the farms that reported offering
agritourism.
"We are excited to find that agritourism really seems to work for a lot
of small farms," said Penny Leff, statewide agritourism coordinator for
the UC Small Farm Program. "Our results also show that agritourism is
primarily local. More than 85 percent of reported visitors were from
California."
Most agritourism operators who responded to the survey reported their
agritourism businesses generated some profit. A majority said they are
planning to expand or diversify their agritourism offerings over the
next five years. In addition, 22 percent of agritourism operators
reported more than $100,000 in agritourism receipts for 2008.
The survey was conducted by a group of researchers from University of
California Cooperative Extension and the UC Small Farm Program, with
funding from the California Communities Program. Researchers first
mailed questionnaires in January to nearly 2,000 potential agritourism
operators in every California county.
Edited by Carolyn Allen, Managing Editor of Solutions For Green
Publication Date:
7/28/2009
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