According to the National Restaurant Association's 2009 forecast,
approximately four in 10 full-service restaurant operators and almost
three in 10 quick-service operators plan to devote more of their
budgets to green initiatives.
New guidelines for going greener are available through the Green Restaurant Association, which has
published Certified Green Restaurants 4.0 standards.
"Diners are increasingly environment-savvy," says Michael Oshman,
executive director of the Green Restaurant Assoc.--which has
been promoting sustainable restaurants since 1990. "Interest has spiked in
the last year to 18 months, and businesses are responding." Calls
asking for the GRA's consulting services have tripled in the last two
years, he noted.
The new Green Restaurant standards allocate points for various categories,
including
- energy use reduction
- water conservation
- waste reduction
- disposables
- chemical and pollution
reduction
- sustainable food from local and organic sources
- sustainable furnishings that use recycled content or sustainable materials
- sustainable building
materials
Newly built restaurants must accumulate 205 points via a specific
matrix to achieve a Certified Green Restaurant Sustainabuild
designation, as well as conduct a full-scale recycling
program--including construction materials--and be free of Styrofoam and
other polystyrene foams.
Restaurant chains, including Subway, McDonalds, Chipotle and Dunkin
Donuts have pursued USGBC-sponsored LEED certification for individual units, through
the Core-and-Shell or retail designations.
A member of the US Green
Building Council since 2007--and a member of the LEED for Retail pilot
program--McDonalds opened its first LEED-certified unit in 2005 at
Abercorn Commons--the US' first LEED-certified shopping center--in
Savannah, GA.
McDonalds' green program covers a wide variety of operational improvement programs including
- high-efficiency rooftop mechanical equipment and boilers
- efficient
interior lighting with skylights and daylight controls
- water-saving
plumbing fixtures
- green roof
- stormwater management with permeable
parking lot pavement and rain gardens
- LED exterior signage
- green power purchased through renewable energy credits
Many of these green stratgies can be scaled for small restaurants -- and many communities offer special programs to assist independent restaurants afford energy conservation. The community benefits by reducing the peak energy load during heavy usage seasons and times of day, and restaurants can significantly reduce their energy costs.